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If It All Goes Right: The Exit Strategy
After a few years, you might find yourself with a successful home business. After a few more, you might find
yourself sick of it and ready to retire, only to realize that you have no idea what to do with the business and all
the customers who rely on you if you take that course of action. Here's what you need to do to get out of your
business without destroying it, and come away with a good nest egg.
Selling Your Business
A business has more value than you might expect. As a rule, businesses are bought and sold for somewhere between
one and two years' worth of their profits. If you wonder why, consider that the person buying a business gets not
only a proven business model, but also all the marketing materials and other intellectual property (trademarks,
copyrights, patents), an existing customer base, and years of built-up goodwill.
Home businesses, however, can be more problematic to sell than other businesses, for the simple reason that they do
not come with business premises. You might have the best luck allowing one of your larger competitors to do a
'takeover' of your business, in which they are mostly paying for your name, branding and customers. This can be
lucrative for them, as they get to both eliminate a competitor and expand their own business at the same time.
You will need to put some effort in to make your business attractive to potential buyers -- do some analysis on
what each element of the business is worth. Show that you have made lots of sales in the past and will make many
more in the future. Above all else, buyers are looking at your balance sheet, and the business' potential for
growth. They're in this because they want their future earnings to be more than the amount they pay, and if you can
demonstrate that they could make that happen quickly then they'll have no reason not to buy.
Getting the Right Price
Don't sell your business to the first person who offers, however good their offer might sound -- you need to get
offers on the table from everyone you can think of who might be interested. You may even find that they're quite
willing to have a meeting with you as a group, and get into a little bidding war. Alternatively, if you already
have staff, you may wish to offer them the option to bid too, providing them with a finance agreement. Before you
do anything like this, though, it's good to get your lawyer and your accountant to advise you on the best course of
action.
You will do better on the price of your business if you've planned your sale in advance, instead of waiting to the
last minute. The people who get the best prices are the ones who take years to sell their business, and are always
prepared to walk away from the negotiating table.
Time to Skim
One thing you need to remember when you sell your business is that if there are any shareholders other than
yourself, they need to receive their percentage of the business' final sale price. Depending on the terms of the
agreement, you may have to buy their part of the business before you can sell it, or give them the option to buy
your part before you offer it on the open market.
On top of that, you will also have to pay tax on the sale of your business. Always consider how much an offer is
going to be worth to you after tax, not before.
Starting from a Powerful Position
Once you've sold your business, there's one thing left that you can do. With the lump sum you just got from the
sale, you're in a great position to start a new business! If the sale didn't include your equipment, then it
shouldn't be too hard to get started again -- and this time, you'll have a lot of money to invest. Not only that,
but you've proven yourself to be good to lend to, so any finance you need should be far easier to obtain.
Keep building businesses and selling them every few years, and you can quickly get hold of the resources to build
something truly great. Good luck!
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