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Planning For Every
Expense
Making a budget for a home business start-up is more of an art
than it is a science. No matter how exactly you think you've
pinned down all your expenses, it's guaranteed that more will
appear that you either didn't think of or just couldn't have
predicted. That's why you need to make sure that you always
plan for every possible expense.
Things Break
Remember that any equipment you buy can go wrong, no matter how
expensive or high-quality it was (this is especially true of
anything IT-related!) When things break, you probably won't
need to buy a new one, but you'll at least have to wait for the
manufacturer to replace what broke. This can lead to days of
lost or less-efficient business, and cost you money. Budget for
equipment failures.
People are Unpredictable
When you hire staff, you have no way of knowing that they
aren't going to let you down. You might have worked out that it
takes $200 to train one new staff member, but what do you do
when that newly-trained staff member quits and moves to France
after three weeks at the job? You've got no choice but to train
someone else and take the loss. Budget for staff turnover.
The World is Against You
Or at least it can sometimes feel that way. Just when you've
got everything perfect, someone sets up a little construction
site next door, and drives your business away. Or maybe it
rains for a few weeks, meaning that there's just no demand for
your bouncy castle hire business. Whatever, you need to budget
for times when you've got no customers - and make sure you have
something else to be getting on with in the
meantime.
Customers are Out to Get You
'The customer is always right', right? Well, yes, but their
'rightness' can sure cost you a lot of money. You have to be
prepared to take huge losses to pay off complaining customers.
Remember that one unhappy customer can undo hundreds of dollars
worth of marketing efforts - once you make a customer unhappy,
your options are to take a loss fixing the situation or to take
an even bigger loss when they tell everyone how you didn't. The
only way to avoid this expense is to please all of the people
all of the time, which just isn't possible. Budget for unhappy
customers.
Competitors Kick You When You're Down
If one of your competitors spots a good opportunity to take
some business from you, they won't hesitate. You need to have a
'war chest' ready to make aggressive offers and marketing
efforts, and be prepared to get into a full-scale price and
advertising war with the competition. It's massively
frustrating to be in a position where your rivals are getting
all your business simply because you already used up your
marketing money for this month. Budget for war.
Double Your Budget
Whatever happens, remember that under-budgeting is the worst
mistake you can make. It's known as 'under-capitalization', and
is generally thought of as one of the quickest ways to kill a
business - anyone who might be willing to give you finance will
just think you're a fool if you've under-capitalized your
business, and might even refuse to lend to you.
Most home businesses budget only a few thousand dollars for
their expenses (if they even make a budget), thinking that they
already have everything they need. People don't realize how
quickly little costs like having some business cards made or
getting your suit dry-cleaned start to add up. This doesn't
apply for other kinds of business, but if you're like 99% of
home business starters, you really ought to double your budget.
If you doubt me, start adding up all your 'little' expenses
over a year, and see what happens.
Budgeting for every expense in your initial plans shows that
you're not the kind of person who thinks that everything's
going to go right for them just because they're so great -
instead, you're a practical businessperson who knows that
anything that could go wrong probably will, and you plan to
make a profit anyway. There is a difference, after all, between
arrogance and cool-headed determination, and it's one that the
people with the money want to see.
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